Make Yourself the Expert in Your Genre by Writing a How to Book or Manual presentation at Montreal Trainers’ Group October Lunch

The community is invited to the Montreal Trainers’ Group’s October lunch and presentation on Wednesday, October 11 at 12 p.m. Youth Employment Services (YES) Executive Director Iris Unger will present Make Yourself the Expert in Your Genre by Writing a How to Book or Manual . The lunch will take place in the YES conference room,  666 Sherbrooke St. West (corner University Avenue), suite 700.

Participants are invited to bring a brown bag lunch… there is a Tim Horton’s downstairs. Admission no charge… just the cost of your brown bag lunch. 

Please RSVP to


Iris Unger is the seasoned Executive Director of YES… Youth Employment Services. Several years ago she and her colleagues realized one of the major obstacles artists, musicians and other creative souls deal with is the business side of making their art… from marketing to bookkeeping to advertising to event planning. And more.

So YES compiled Business Skills for Creative Souls:The Essential Artists’ Handbook. Now in its fourth printing the handbook has become the-go-to manual used internationally and available not only at YES but also at  

Featuring first-hand advice, best practices, strategies and insider tips from more than 50 working Quebec artists and industry professionals, Business Skills for Creative Souls: The Essential Artist’s Handbook is packed with practical, no-nonsense content from cover to cover. Touching on art/business essentials like marketing, grant-writing, fund-raising, social media, legal, accounting and others, The Essential Artist’s Handbook also boasts an extensive resource listing of arts service, support and funding agencies.  Whether you’re a fashion designer, film-maker, musician, new media or visual artist, performer, photographer or writer, this book can help YOU grow.

Developed by YES, the handbook is based on interviews with over 50 local artists and industry professionals who have built success and know what it takes to make it in the arts. It includes professional tips, strategies and resources for artists of every discipline and covers a variety of topics from how to apply for grants and marketing your art work to accounting and legal considerations. The final section of this handbook includes a resource listing of over 75 local and national associations, granting agencies and other artist organizations.

MTG is making this presentation available to members and guests of the Montreal Trainers; Group as part of this season’s theme to give participants the information and the tools to grow their business by adding services or products.

YES is a community-based English-language service provider that has been helping Quebecers province-wide find employment and start and grow businesses for 20 years.

YES was created in 1995 as a non-profit organization to stem the flow of young people out of Quebec. Since then, YES has expanded its mission to help over 46,000 Quebecers during economic uncertainty through various programs and services for Job Seekers up to age 35 and Entrepreneurs and Artists of any age. For more information go to or 514.878.9788 and paying for the speaker’s lunch.


One thought on “Make Yourself the Expert in Your Genre by Writing a How to Book or Manual presentation at Montreal Trainers’ Group October Lunch

  • November 3, 2017 at 6:01 pm

    Great, thank you very much for your articles. I’ve read you for a long time. Thank you.


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